Left: Selling in Europe required some cultural adjustments.
There, ties were the traditional way to tout one’s university
affiliation, employer, clan or political affiliation—so why not
tie one on for the latest product offering?
Check out our replica of this retro
marketing piece on the back cover.
Novelty items have always had a special place in promotions—and the boys’ club
of potential buyers that dominated the business-to-business milieu in the 60s
and 70s never shirked an opportunity to ogle a lovely lady—whether on a logoed
calendar or a set of custom cards.
Presumably a trade show giveaway, this pop-up 3D viewer featured a “beauty”
shot of the latest Xerox® model, always flanked by a comely model of another sort.
It was a sure way to get a prospective customer to take a close look at what you
had to offer, and the novelty of the 3D experience made this item a keeper.
Scan to watch
the first TV
the Xerox® 914