Founded in 1906 to make and sell photographic paper,
The Haloid Company enjoyed modest but consistent
success even through the depression years. As market
share began to slip after World War II, company
leadership began looking for a way to differentiate and
diversify their product line. The thought was, if they
remained in the photographic paper business, they
would never be anything much more than a minor
competitor to Rochester’s neighbor Kodak®.
Haloid leadership found what they
914 was born and Haloid would become
were looking for in 1946, after
research head John Dessauer and
President Joseph C. Wilson met with
Haloid would eventually experience
unprecedented growth, but it would
take more than a decade of trial and
error before the game-changing Xerox®
Haloid Xerox, and then simply Xerox,
taking the name of the technology that
earned their place in history.
The little company that could, and would,
risk everything to develop the world’s first
plain paper copier.